CAM closes innovative LPO-style unit for AI as its head Ami Parikh joins AZB to start a TSG

CAM’s Ami Parikh to start volume vertical at AZB
CAM’s Ami Parikh to start volume vertical at AZB

Cyril Amarchand Mangaldas (CAM) is closing its transaction support group (TSG), which was set up 2013 in Mumbai to explore providing volume-focused transactional support at lower rates on work such as due diligence and other commoditised advice, with its TSG head Ami Parikh joining AZB & Partners to start a TSG there.

The TSG model was much like an in-house legal process outsourcing (LPO) firm, which usually sell their services to other law firms or corporates directly, while the TSG was intended to work closely with the law firm’s existing transactional departments.

Parikh, a 2000 GLC Mumbai graduate, commented: “I will be joining AZB in the next few weeks. It has been a great stint at CAM and I am thankful to the Shroffs for their guidance and mentorship during my time there.”

She had begun her career at Hariani and Company, followed by DSK Legal and Malvi Ranchoddas & Co, joining Amarchand Mangaldas, as it then was, in 2006.

CAM leaves behind TSG model in favour of AI

Cyril Amarchand managing partner Cyril Shroff explained that “price and quality” were the reasons for “reinventing the concept”: “The old TSG model … now has no place in our firm. We have moved onto AI [artificial intelligence].”

In January of this year, CAM announced that it was the first Indian law firm to have signed up with machine learning / AI legal software provider Kira, which would be used analyse contracts, identifying key terms and clauses.

Shroff said that around 11 fee-earners were working in the TSG team, of whom some would be absorbed into CAM’s artificial intelligence (AI) unit.

Shroff added that the firm had decided to move away from the “labour arbitrage model”, as it “does not work”. He said: “The labour arbitrage model is dead and does not fit in with a tier 1 firm.”

AZB starts a TSG, confident about its success

AZB managing partner Zia Mody commented on Parikh joining as a partner: “We think a TSG model should work very well for AZB and to have a quality lawyer like Ami to head it, will ensure its success with us.

“So we are looking forward to kicking off this practice.”

Mody said that the firm was looking at around five or six fee-earners at first, and would evaluate growth down the line.

With respect to what the TSG would be doing, Mody said: “They would be preparing due diligence reports, helping primarily the M&A team to start with, with whatever support they require, and then move onto areas once we’ve settled down in the M&A space.”

While Mody said that precise details on cost and strategy would be ironed out down the line, she noted that the TSG work would be billed at a lower cost, “which is the way the TSG model works”.

Parikh added: “Globally this is a widely accepted industry operating model and the TSG practice at CAM has been a pioneering effort in the Indian legal industry.”

AZB & Partners co-founding partners Zia Mody, Bahram Vakil and Ajay Bahl formerly ran a joint venture in the LPO space with Patni Computer Systems, called Bodhi Global, which was based in Pune.

It is understood that the three partners had divested their stakes in Bodhi Global several years ago.

Comments

Guest 27 May 2017, 11:25
+13 -11
What Cyril does today, others shall do tomorrow...
Fraud 27 May 2017, 13:53
+30 -4
What, start things that don't work and then shamelessly shut them down?
Scooter- 29 May 2017, 05:24
+2 -1
It is gloriuous to try and fail than never to try at all.

If the idea didnt have merit, why is Zia embracing it?

The core idea around business is to keep on innovating, testing and moving ahead if it doesnt work. thats whats happening here. What is surprising is that zia is willing to try out what didnt work for Cyril. Lets see where it goes. Rumor has it that the TSG in AZB is going to be a morphed version of its CAM version. Heard they are getting into AI as well.
Gloriuous 2 Jun 2017, 19:21
+0 -0
"Gloriuous" is it?
Watson 27 May 2017, 11:41
+7 -1
"The labour arbitrage model is dead and does not fit in with a Tier 1 firm."

No shit Sherlock!
Toothache 28 May 2017, 13:28
+3 -0
Incidentally, in one of the earlier speeches, it was said that that this was not labour arbitrage and added real value to the firm. Interesting to see this statement now that the experiment did not work.
Scooter- 29 May 2017, 05:25
+3 -0
yes- that was BS. Much like many things said
Retrograde 27 May 2017, 12:37
+8 -1
Cyril and Zia are poles apart on their positions on TSG. And both cannot be right. Time will tell which one of them is wrong. Although interesting that AZB tried this earlier and had to shut shop. Wonder if the new big A who moved over from CAM had anything to do with AZB restarting TSG.
Wah 27 May 2017, 13:18
+12 -16
Cyril shows again that everyone is a few steps behind him. First AZB takes Ashwath and [...], now they take TSG when Cyril is finished with it. And SAM is a step further back, taking what AZB is finished with

Cyril has left the market and big brother truly far behind.
Dhinchak Dooja 27 May 2017, 15:27
+30 -1
Itni bhakti kaha se laate ho Bhaiyya? Hume toh apne firm se vishesh pyar nahi hai. Acha Bhakti se performance me sudhaar aata hai kya? Aur kua haal hain? Baal-Bitiya?
Scooter- 29 May 2017, 05:26
+0 -0
Itni Bhakti hamein de na daata, man ka vishwas kamzor ho naa. Works with the Fam law firms.
CAMmie 27 May 2017, 16:18
+3 -0
I'd everyone is leaving CAM there has to be a reason. Wake up and smell the coffee, monarchy system has gone!
AZBee 28 May 2017, 17:46
+6 -1
Everyone is leaving AZB (Mumbai) as well... Tyranny will still subsist though...
Scooter- 29 May 2017, 05:26
+1 -0
do they have to punch out even on the last day they go out?
Hello 27 May 2017, 16:24
+2 -0
Take Ashwath and trouble? What happened?
Arbitrage 27 May 2017, 18:36
+12 -1
Did Cyril just call AZB a tier 2 firm for starting TSG with a team of lawyers from unknown colleges except Ami? Will AZB now halve its price for a due diligence since costs will be quartered?
The Less Privileged 31 May 2017, 07:15
+3 -0
Oh, come on you obnoxious national law school snob. You dont add inches to your banana just by virtue of going to a national law school or other "known" colleges. You might just find that some kids from these so called "unknown" colleges might just be miles ahead with their legal skills than most other national law school kids after a couple of years in the profession.
tried & tested 27 May 2017, 18:52
+4 -2
Why is AZB taking on a failed model? CAM got rid of it for newer technology..shows everyone is so far behind!
Guest 28 May 2017, 08:33
+25 -3
Sir, I would like to make a request to you. Please do a report on star graduates of NLU who are in teaching and research: at prestigious law schools in the US, Europe, Australia etc and also at NLUs in India. The emphasis that your website places on Amarchand etc often gives the impression that corporate law firms are the only career option worth pursuing, which creates peer pressure and cut throat competition among young minds. If you make students aware of other careers, it will help them.
Step back and examine 28 May 2017, 11:22
+16 -4
Kian - I do believe that your reporting is usually quite accurate and unbiased (contrary to some views that LI is just a mouthpiece of cam, etc etc). But I dont think youv'e done enough of a deep dive here. For example, I believe Ms. Parikh had actually put in her papers a while back (and had been speaking to the powers that be about leaving for a few months now). Not sure then as to why statements about the model being "dead" are being made only when the news about her joining AZB broke. Also, are all members of TSG in CAM going to be leaving / fired since TSG has been supposedly "shut down"? I dont think thats the case. Also, is AI really at the stage where it can replace TSG? I genuinely dont know.

It sounds to me like this may be one more instance of people just not being able to take departures with any sense of grace - you should get to the bottom of whether there was a genuinely strategic decision to shut this practice down, or whether this is just a smear campaign being undertaken after the fact against someone who served cam loyally for over a decade just because they had the audacity to quit (I would think LI wouldnt want to be complicit if it were the latter).
kianganz 29 May 2017, 08:48
+1 -1
Hi, thanks for your comment.

Yes, you're probably right, there may be more than meets the eye there and we should have perhaps dug more. Though since neither of the 3 main people directly involved here are willing to confirm on-record what actually went down, and since these situation are normally not all black-and-white, some reading between lines is required.
Bada Bheem 28 May 2017, 15:13
+6 -6
There is no faster way to fail for a lawyer than working in an LPO. Zero career growth. The skill sets and domain knowledge you acquire are absolutely useless outside. At best, you may sustain yourself as long as you are employed - beyond that nothing.
Headless 28 May 2017, 22:28
+7 -1
TSG Head [& Partner] Ami. Seriously when was she made a Partner @ CAM? Nice packaging & leveraging through LI ;)
Whitener 29 May 2017, 04:48
+5 -2
Its come down to AZB making someone a partner who CAM did not make partner. Marketing gimmick? Quality control?
true that 29 May 2017, 04:44
+1 -0
what happens to team members of TSG at CAM
Inaccurate facts 29 May 2017, 05:27
+4 -1
Legally Indian Team - Ami was never made a partner in AMSS / CAM - please get the facts correct. There have been a lot of factual errors recently in your articles - even Gaurav Singhi started his career at AMSS (CAM) and not Trilegal.
Guest 29 May 2017, 08:22
+1 -0
When was Ami Parikh made a Partner? Kian, please throw some light. LPO people can never be made partners of the main Firm.
kianganz 29 May 2017, 08:45
+1 -1
You are correct, that was our error - we have now corrected.
Phew 29 May 2017, 09:52
+10 -1
This is typical mumbo-jumbo from Cyril. What Cyril (and Shardul) does best is to talk big, usually on abstract things - which would further project his wannabe visionary status. Even this AI stuff of CAM is such incredible BS. I can think of atleast 10 things from the last few years where Cyril has stated such typical lofty abracadabra. Where on earth is that book that he was writing about the greatness of AMSS?! Just say that we had a TSG but it did not make business-sense; or that we had a TSG but it's being poached by AZB (whatever be the case). Do you really think that seasoned lawyers are so stupid not to see through such meaningless tall talk.
?? 29 May 2017, 09:58
+13 -2
AI!!! Are they serious AI??? I would love to know the definition of AI here - do they think data mining and tagging or an ASR Engine is an AI??? some smarty pants sold CAM a dream - Apple (Siri), IBM (Watson), MS (Cortana), Google (Google Assistant)- even these are not AI and each of these tech companies understands this and call them personal assistant - which are not main stream products because even understanding one individuals data is complex problem and CAM thinks they would have an AI which would...wait what would it do??? I think 'GHANTA'
Guest 29 May 2017, 10:45
+0 -1
pls report this:

http://www.news18.com/news/india/clat-results-nlsiu-founder-nalsar-vc-call-for-splitting-the-5-year-law-course-1415521.html
Vand-ee 30 May 2017, 06:43
+1 -0
"What worries me is not the rise of artificial intelligence, but the fall of human intelligence."
hAZBeens 30 May 2017, 08:18
+1 -2
AZB is like a retirement home for all the middle aged lawyers and CAM discards who can't keep up with the fresh young talent. shout out to all you - apply to

Guruji Zia will come to your rescue- she's been there before and will entice you with her own life experiences!
not from amarchand 30 May 2017, 18:33
+0 -2
what is this TSG? So juniors don't do DD and palm it off to a DD team like this? and this partner just checks DD reports? how can you dissect DD from a deal, its an imperative part
Lpo watcher 31 May 2017, 01:37
+1 -1
Innovation takes a lot of grit and persistence. If it was easy anyone could do it. TSG is a innovative concept. Not just a mere lpo one. Looks like CAM Partners didn't have what it takes to see it through. Let's see whether AZB does.