Bar Council to crack down on law firm websites and advertisement

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The Bar Council of Delhi has decided to frame a draft proposal to more stringently regulate law firms to prevent flouting of Bar Council of India (BCI) and Advocates Act rules and to strictly enforce the advertisement ban and publicity rules governing law firm websites.

Ex-chairman and member of the Delhi Bar Council Ved Prakash Sharma told Legally India: “The Bar Council has not yet framed any draft, but there is a proposal to regulate.

He said the council has felt the need to frame more rules and guidelines because when rules were framed under the Bar Council of India there were not many law firms in existence compared to the number of law firms functioning today.

“Now, we have so many of them and there are so many complaints against them, particularly about violations of certain rules of the Bar Council of India about advertisement, publicity, etc which is not permitted in our rules,” he explained.

“Therefore, we want to regulate their functioning. This demand [to regulate law firms] was made in the last Council also, but since we have settled down now and the new council has taken over we definitely propose to do it.”

Sharma noted that the Bar Council of Delhi was competent to frame such rules and send them for approval to the BCI in this regard.

“We will put up the resolution in front of the whole house and we will discuss and decide the issue thereafter,” he added.

He emphasised that there have been specific concerns about law firms indulging in publicity and advertising their functioning and expertise.

“Legal work imparted by an advocate can’t be glorified in that sense,” argued Sharma. “If the intention is to attract more and more work and use it for commercial purposes or professional enhancement, it is not permitted.”

Sharma also stated that law firms carrying publicity material on their websites was not permitted. “Regulation only allows them to mention if they are involved in civil, criminal or corporate field or some other area.”

However, he clarified that media reporting of the outcome of cases or of deals and the person who had conducted or acted on matters was permitted.

Sharma first made the statements at a function hosted by FoxMandal Little at its Noida office to welcome the newly elected Delhi Bar Council last Friday (26 March).

FoxMandal Delhi managing partner Som Mandal confirmed to Legally India that the issue was discussed at the function and that lawyers would have to comply with any regulations passed by the Bar Council of India. “The Bar Council has all the rights to do whatever it likes, within the ambits of rules that they have,” he said.

It is understood that the issue of the entry of foreign firms was also raised at the Noida function, although Sharma said that the Delhi Bar Council continued to oppose legal market liberalisation without legal practice reciprocity in other jurisdictions.

In 2008 the Bar Council of India had clarified the existing no-advertising rules to allow law firms to have websites.

The amendment allowed “advocates furnishing website information as prescribed in the Schedule under intimation to and as approved by the Bar Council of India”. The list in the schedule permits little more on lawyers’ websites than contact details, qualifications and areas of specialisation of advocates.

Photo by Meanest_Indian

Comments

Anonymous guest 1 Apr 2010, 00:02
+1 -1
This is high time now , law firms need an exemption under the Advocates Act .... we all know corporate law firms are very much commercial so what is the harm if they advertise in websites .... I think even tele ads on law firms should also be allowed . (Just like US)

Advocacy is a noble profession and with that motive advertisement is not permitted. But, if the firms are paying service tax then why not to advertise ? Advocates are not paying service tax so they may not be allowed to advertise ...

I think its high time, a new legislation be enacted exclusively for law firms, LPOs and foreign law firms .... in fact there should be a clear cut distinction between law firms and advocates . Veerappa Moily are u listening !!
Anonymous guest 1 Apr 2010, 01:14
+1 -1
Where does the question of law firms advertising come up when law firms by themselves are not allowed to operate in India. Under the present legislation it is only Advocates that can practice law in India and a law firm IS NOT an Advocate. Just because some people earn a lot of money by organising themselves together, it does not mean that the law recognises them. Let's hope the Bar Council cracks down on Indian Law Firms also.
Anonymous guest 1 Apr 2010, 04:20
+2 -1
Does the Bar council have the courage to regulate the fees of litigators who charge lakhs for a two minute hearing? They would do well to focus their energies on weighty issues like the quality of legal education, streamlining the arbitration circus, legal costs, etc. rather than fight corporate law firms on such issues.
Anonymous guest 1 Apr 2010, 04:34
+1 -0
@2..

your argument does not make any sense..!!!!!!

Law firms have been practicing law in India for over a hundred years. I haven't come across any instance where the practice of law by law firms has been challenged as being illegal and against the provisions of the Advocates Act, 1961 (if that is the 'present legislation' you are talking about). And, just to remind you, the LLP Act, 2008 has been passed for the sole purpose of enabling professionals such as lawyers, chartered accountants etc. to come together and form larger partnerships and conduct their business (yes..the legal profession has now become a business) in a more efficient manner.
Anonymous guest 1 Apr 2010, 04:41
+1 -0
@2

Your line of thought is completely absurd..
Anonymous guest 1 Apr 2010, 05:15
+0 -0
#2 You're delusional
Anonymous guest 1 Apr 2010, 06:13
+0 -0
Aah! Mr. Prakash, when did you come back from the bronze age. Just so you know, it's the 21st century and we corporate lawyers just care about the money. Anyway, why look at us lowly mortals, try selling your noble profession jazz to the money minting senior advocates-i am sure they would be only to willing to practice for free. Who's ved prakash anyway, Mr Moily! care to amend these archaic laws.
Anonymous guest 1 Apr 2010, 06:15
+0 -0
relax guys..let [them] go ahead and ban websites. the law firms will hire ace lawyers and get it struck down in court.

like our representatives in parliament, our representatives in the bar council are all [...]. such a tragedy!
Anonymous guest 1 Apr 2010, 06:52
+0 -0
this is just plain right some stupid. There are couple of family run firms who want to control monopoly in India.

Its high time they deregulate the market and let it reach its potential, there will be so much growth and so many jobs created if red tape in India by some [...] people at Bar with alterior motives is pushed out by legislators.
Anonymous guest 1 Apr 2010, 13:52
+0 -0
Hospitals advertise their services, so why shouldn't law firms? You can't get more of a noble profession than medicine. Unfortunately, common sense has never been a strong point of the Bar Council of India.
Anonymous guest 1 Apr 2010, 16:16
+0 -0
I believe Consumer Protection Act even covers lawyers and law firms ... just like banks and hospitals . So, why not advertise my caliber to my consumers ?
Anonymous guest 1 Apr 2010, 16:19
+0 -0
True say #11
Anonymous guest 1 Apr 2010, 16:41
+1 -0
First it is for the Government of India and the Bar Council to clarify whether the practice of law is a profession or service. On one hand legal services offered by law firms are treated as any other commercial service and made subject to service tax on the other hand it is contended that it is a noble profession and must be subject to archaic regulations such as the one proposed. In all fairness corporate law firms cater to an entirely different class of clientele who are well informed and can discern the good from the bad. The corporate clients are not uneducated fools at the mercy of their lawyers/law firms. Further, very often than not the recipient of services provided by the corporate law firms are foreign multinationals who do their homework before engaging an India law firm. Therefore, there is no reason in restricting advertisement/publicity/solicitation efforts targeted at such client groups.

On the other hand there are individual clients and small businesses who require legal services of a personal nature and primarily in the domain of litigation. The lawyers providing these services and the client class is different. It is for these users of legal services that the regulations must be specific - restriction on advertisement/solicitation etc.

In all fairness considering the nature of clients and the services provided there should be different regulation standards for individual lawyers, litigators and corporate law firm. I do not intend to say that law firms need not be regulated but I only say that the standards of regulations should be different and reasonable; there being a reasonable nexus between the class sought to regulated and the objective behind such regulations.
Anonymous guest 1 Apr 2010, 18:04
+0 -0
*yawns*..
yet another show of hypocrisy..devoid of minimum rationality which is expected from people belonging to a profession where sound reason and logic are sine-qua-non
Anonymous guest 1 Apr 2010, 18:38
+0 -0
Fox Mandal has a wonderful website with all kinds of details client/job applicant would need about the firm. Is it not sufficient enuff 2 b an implied advertisement??
Anonymous guest 2 Apr 2010, 14:44
+0 -0
# 8 Wholly agree with you.

You could not have put it across any better, ha ha ha .... its hilarious and so true !
Anonymous guest 2 Apr 2010, 17:44
+0 -0
Lets see if the Bar Council has the guts to crack down on Luthra, or Mr. Nariman who's video clip in on the website (did I just increase the traffic to the site). Oops !
Anonymous guest 3 Apr 2010, 03:41
+0 -0
Instead of talking [...], BCD and BCI people should do something real to prevent exploitation of lawyers by these law firms who quite often even refuse to pay remuneration to thier lawyers after taing their blood and sweat for many years! Did they discuss this issue [...]?
Anonymous guest 8 Apr 2010, 19:21
+0 -0
@ 8 - Best comment
@ 3 .... truly well said.
@ 10 .... "common sense has never been a strong point of the Bar Council of India" - ha ha ha :D [...]
Anonymous guest 30 May 2010, 15:29
+0 -0
In fact it is noticed rather I have strong reasons to add my comment that Advocates of partnership law firm in INDIA have colluded the system of justice.
Anonymous guest 24 Jun 2010, 23:48
+0 -0
Please do not ruin the careers of thousands of buddying lawyers. BCI should understand the necessity of Advertisement in the present world. They should not prohibit lawyers and law firms from advertising. However, they must frame rules against mis-representation and mis-advertising by lawyers.

There cannot be any acitivity in the present world if there is no advertisement. Advertisement on the capability of lawyers, their qulifications, quality of services, and thier dedication to word shall render any needy person to choose the appropriate lawyer.

Hope what I intend to say helps....
Anonymous guest 4 Aug 2010, 00:03
+1 -0
If Indian Law firms want to compete on a global scale, it is pertinent that along with the liberalization and entry of foreign law firms(which is inevitable), Indian firms should also be able to do all such things as foreign firms can .. eg. advertising, having more than 20 partners etc. The Bar council should understand this important requirement of the time and think ahead.