Every year, law firms send out creative electronic (and paper) cards celebrating the festival of lights. This year, we’ve collected a few of the larger firms’ festive greetings that have found their way into our inbox.
Greetings are apparently a great excuse for firms to reach out to clients and contacts, and to present a firm’s branding (or new logos, as in the case of Cyril Amarchand Mangaldas and Shardul Amarchand Mangaldas that are spending their first Diwali independently of each other), and some of the below are clearly designed by professionals.
Foreign law firms’ India practices also get in on the email Diwali greetings, although most stop shy of customised design.
But what do you think – do clients appreciate a pretty and fun Diwali card?
Does it help a firm’s branding?
Are there any nice ones we’ve missed?
And which of the below do you like best?
Anyway, a very Happy Diwali and year ahead to all our readers from team LI!
The two new halves of Amarchand Mangaldas
J Sagar Associates (JSA)
Khaitan & Co
Trilegal
Comments
BMR:
[img]https://image-store.slidesharecdn.com/c92837da-7933-472c-a63f-342a01cdb43c-original.jpeg[/img]
Magic Lawyers:
[img]https://image-store.slidesharecdn.com/c6b52b53-9974-4920-902a-a8d8932b053e-original.jpeg[/img]
Argus Partners:
[img]https://image-store.slidesharecdn.com/acd32034-b4af-4732-bdf3-8039a6d43ee2-medium.jpeg[/img]
Naik & Naik:
[img]https://image-store.slidesharecdn.com/4bcfa61a-2373-4167-ab63-6915d7e55f97-medium.jpeg[/img]
DFDL:
[img]https://image-store.slidesharecdn.com/6290757d-a39e-4ca5-96c6-f6a6faa0eee4-medium.png[/img]
Kian, technical improvements from your side?
BMR message: (B)elieve (M)otivate (R)ealize. Is this a motto or just fancy wordings for this greeting?
What firms and lawyers dont understand somehow is that this kind of childish advertisement doesnt help their cause at all. No client is gng to reward a firm with work because it got a colourful card from the firm on diwali! Tho it does give away a certain immature desire (on the part of the firms) to impress the client and procure work from the client at any cost. Silly.
Listen genius, we know that this doesn't get us work. Perhaps it's just a greeting to mark a festival. Just posting an ant-establishment comments doesn't make you smart.
Just check your language - I found it quite personal. Reserve it for your negotiations when you get to prove how "smart" you are.
Trilegal is a collective noun and of course a proper noun. The verb depends on the usage. So when you use it in the sense of (staff and Partners of) Trilegal then you use the verb 'wish'. On the other hand, if you use it to denote the sense of 'Trilegal' as a firm, in a body corporate sense (albeit it isn't one legally), then you can use the other form of verb eg 'Trilegal has leased space in the heart of the Mumbai financial district. Note the use of 'has' and not 'have'.
Not everything boils down to "oh the Yanks do it this way and the Brits do it the other way". So long as my erratic knowledge is covered under one I, of course, am not wrong. Then again, CYA is the name of the game in our profession.
Many thanks.
Seriously, spell-check guys!