IndusLaw’s Pramod Rao bolstered in Mumbai with Alliance co-founder Priyanka Roy

Katarki: Happy with Bombay
Katarki: Happy with Bombay
Alliance Legal co-founding partner and J Sagar Associates (JSA) alumni Priyanka Roy has joined IndusLaw as its second Mumbai equity partner to bolster former ICICI general counsel (GC) Pramod Rao who set up the office in April 2012.

IndusLaw Bangalore-based co-founding partner Suneeth Katarki said that the Mumbai office has gone well so far. “Pramod is somebody who is well-known in the banking circles, so we were getting flooded with quite a bit of work and we’re lucky that we are going to get someone of Priyanka’s stature and experience in.”

Although she was a few years junior to Rao, she would also be able to attract her own network of clients, said Katarki, and also provide senior level execution of the incoming work.

Roy had separated from Alliance co-founders Vishnu Jerome and Ravi Kumar in December of last year but she kept the Alliance Legal brand intending to continue the firm.

One of her associates will also be joining IndusLaw, said Katarki.

The firm’s Mumbai office now consists of six lawyers, he explained, with hopefully another three associates joining shortly.

Roy and Rao were not reachable for comment at the time of going to press.

Comments

greek 11 Feb 2013, 15:14
+4 -0
Only three questions:

1. what happens to the Alliance Legal brand, if any?
2. why has LI not reported about Vishnu Jerome's joining Poovayya & Co (or P&C Legal)? Is it because it is a failure story where someone leaves a top-tier AZB partnership to start on his own; and then within a year wilts to join a two-tier firm like Poovayya?
3. What happens to the AZB/Trilegal associates who had left to join Vishnu in his entrepreneurial Alliance. Wasn't it better to be a AZB/Trilegal associate than a Poovayya Mumbai associate?
kianganz 11 Feb 2013, 15:24
+0 -0
Hi greek,

1. I would assume the Alliance Legal brand will disappear, though we'll double check on that as soon as we can get through to some of the co-founders.

2. We've been trying to report this for ages but haven't been able to for various reasons - we'll try to get something out by tonight or tomorrow.

Best wishes,
Kian
roman 11 Feb 2013, 19:18
+1 -0
@kian: what happens to ravi kumar? cover him as well.
analyser 12 Feb 2013, 13:31
+2 -0
[quote name="greek"]Only three questions:

1. what happens to the Alliance Legal brand, if any?
2. why has LI not reported about Vishnu Jerome's joining Poovayya & Co (or P&C Legal)? Is it because it is a failure story where someone leaves a top-tier AZB partnership to start on his own; and then within a year wilts to join a two-tier firm like Poovayya?
3. What happens to the AZB/Trilegal associates who had left to join Vishnu in his entrepreneurial Alliance. Wasn't it better to be a AZB/Trilegal associate than a Poovayya Mumbai associate?[/quote]

Greek, on point 2, i would like to disagree with you. It is not a failure story. At least they tried to start on their own --- which many junior partners and associates dream of, but dont have enough guts to do. Its better to have tried and failed than never tried at all.
Guest 12 Feb 2013, 05:26
+3 -0
Better as somebody in Indus/Poovayya than nobody in AZB.
Milton 12 Feb 2013, 05:48
+2 -0
Tis better to rule in hell than to serve in heaven!! :)
Chaucer 12 Feb 2013, 07:05
+16 -0
AZB is a strange version of heaven
Milton 12 Feb 2013, 07:46
+9 -0
Sorry - I should rephrase that - Tis better to rule in hell than to serve in hell! :D
shanX 12 Feb 2013, 11:01
+1 -0
way to go priyanka !! - shanX
analyser 12 Feb 2013, 13:21
+3 -0
I think Vishnu, Roy and Ravi got the timing wrong to start on their own. In this bleak market, it would always have been tough to survive. Had they started in 2006 or 2007, they would have done better. Tier II law firms are finding it tough to survive in this market, so imagine the plight of start-ups. Maybe they could have waited till the markets became more bullish with a lot of mid-tier work available.

A failed venture is always tough to get over in life. But so what. At least they had the balls to attempt breaking away and starting on their own - something that many junior partners, associates, etc. dream of (but can't gather enough courage to do so). But what is strange and disapppointing is that, after the failed venture, they have gone ahead and joined Tier IV and V law firms (Roy and Vishnu... not aware of Ravi's plans). Is it that they are not good enough to go back to Tier I firms or is it that Tier I firms are wary of their entrepreunerial ambitions? If its the former, then their venture naturally would have died, if its the latter, its easier to break away from Poovayya and Indus (because you are dealing with smaller clients/ smaller work).

I wish the trio all the best. But they should not sing the legendary song - "yeh kahaan aagaye hum".
bling 12 Feb 2013, 17:46
+3 -0
I think this point about joining Tier III and Tier IV firms are a little overrated. The options available when a start-up fails is to go back to Big Law (like I understand Ravi is doing) or look for an opportunity where you can pretty much independently grow your practice- I am sure Vishnu and Priyanka will have much more freedom to grow their practices than in AZB or JSA. The other factor is aspirational. I am sure there is a potential in the Firms that these guys have seen (for the same reason Pramod Rao chose Indus, when he could have walked into any Big Law he wanted). The point is Tier III will not always remain Tier III, just like Tier I will not remain Tier I. I am sure these guys are looking at a long term growth when they took their decisions. I think Vishnu and Priyanka will walk back into Big Law, its just that I am not sure that they want to.
Guest 13 Feb 2013, 05:27
+5 -0
Alliance Legal - which does not exist today - gets an IBLJ award for Best New Law Firm... Beat that..
mmm 13 Feb 2013, 08:50
+0 -0
wonder who collected the award on their behalf?
bling 13 Feb 2013, 10:55
+0 -0
where are these awards?
kianganz 13 Feb 2013, 10:59
+0 -0
Here:
http://www.legallyindia.com/Deals-in-brief/11-instructions-amss-azb-khaitan-jsa-tta-ksp-hsa#comment-37796

Or do you mean, where is the award actually sitting?
bling 13 Feb 2013, 10:59
+0 -0
and I thought Verus won that award
Guest 13 Feb 2013, 13:35
+0 -0
[quote name="bling"]and I thought Verus won that award[/quote]
Care checking the link?
bling 13 Feb 2013, 15:20
+0 -0
sorry man, how do I know 3 firms can be "best"- the superlative has lost its meaning....