Shardul Amarchand Mangaldas, the Amarchand Mangaldas Delhi-headquartered breakaway by former co-managing partner Shardul Shroff, has launched today (Sunday 10 May) unveiling a new logo that was shared with associates on cupcakes (left).
The original partnership firm Amarchand Mangaldas Suresh A Shroff & Co was dissolved yesterday (9 May), with Cyril Shroff due to launch his new firm Cyril Amarchand Mangaldas tomorrow (11 May).
Legally India understand that Under the terms of the settlement that ended the six month mediation between Cyril and Shardul, both brothers are only allowed to use the iconic ‘Amarchand Mangaldas’ name in their firm name when pre-fixed by their respective first names, or for philanthropic purposes.
However, neither brother is allowed to use the words ‘Amarchand’ or ‘Mangaldas’ or both in their internet domain name, which until yesterday was amarchand.com.
Under the settlement amarchand.com email addresses will continue working for the foreseeable future and will forward emails to the correct inboxes, but both new firms have already transitioned to new primary email domains: cyrilshroff.com for Cyril Amarchand Mangaldas, and amsshardul.com for Shardul Amarchand Mangaldas.
We have reached out to Shardul for comment about the new logo.
Cyril said when contacted that he had not yet finalised Cyril Amarchand Mangaldas’ new logo.
Comments
I was told that there was a private event today at Hyatt where the entire firm was invited to celebrate launch of the new firm. Several presentations were made. There was a live Jazz band and a live kitchen.
What intrigues me is that within a few hours you got a picture of the cupcakes distributed there and details of some transpired.
You have a snitch at Shardul Amarchand!!!!
But things like logo cupcakes travel fast on social media, etc. Party sounds exciting - any first-hand reports?
Don't know much about the party, you should ask your snitch for first hand details :). I heard it was regular fancy law firm party with a good flow of expensive alcohol. New partners from Mumbai were also invited. Any idea who is the big name in Mumbai?
By the way Shardul Amarchand now has a wesbite or at least a landing page- check this out http://www.amsshardul.com. You would find a new logo in better resolution - better than logo on a cupcake :).
You troll social media feed of amarchand (sorry shardulamarchand) lawyers! they should be warned!
Imagine a fresher associate shooting out emails from his email ID : . Idiotic. Indians will remain Indians. It takes much more than talent and hard work to build a long lasting organization.
Imagine a fresher associate shooting out emails from his email ID : . Idiotic. Indians will remain Indians. It takes much more than talent and hard work to build a long lasting organization.[/quote]
Ha ha ha. True. Imagine Linklaters lawyers sending emails from (their current managing partner).
Or AZB lawyers sending emails from @ziamody.com
As long as this is the mentality of Indian law firm owners, they can expect zero loyalty.
CAM and SAM are new firms, possibly they will retain there birth names despite changes in managing partners in future.
Ever heard of one Mr. John Linklater. I am sure you don't know who Mr. Paul Drennan Cravath
Was, do you? I could go on but I think it's enough.
Of the two, SAM's email is more representative of the firm's name where CAM's email is all about one person - "Shroff" is not used in name of CAM so using is a bit off.
Branding, rest assured you criticism fanatics they must have spent a lot on branding and logo. You may not like it, but they like it and they are the Shroffs not you!
amssshardul.com is wrong, you are using the amss legacy.
anyhow i think this can be expected, while CAM side was being upset about the break of a 97 year firm, SAM side was spending the 600 crore loot!!
brilliant!
Does that change your argument?
lets just keep the pseudo advt to the alcohol industry plz!!
But that said, clifforchance, Linklaters and slaughter&may are all last names. :)
1. Old telephone dial.
2. Only SS in the inner circle and rest of the world trying to get in.
3. SS' own Round Table (like King Arthur) to prevent his barons (equity partners) quarreling for supremacy.
4. Big circle Delhi office, small circles small offices in other cities.
5. Some astrological reference. Bleh!
I think its just lack of imagination. So will go with 1.
Is it the first time you are reading about partnership firms?
AZB is A**, Zia and Ajay Bahl.
LKS is Lakshmi Kumar*
NDA is Nisith Desai
Rajani, Singhania and Partners
Kochhar and Co.
J. Sagar Asociates
Strike a chord?
One for the dark Lord on his dark throne ...
In the land of Mordor where the shadows lie...
One ring to rule them all, one ring to find them..
One ring to bring them all and in the darkness bind them .
#GGLU
^http://www.legallyindia.com/201202172583/Law-firms/li-mint-exclusive-rs-1000cr-amarchand-bcg-plan-revealed-analysed
Also the firm names ought to have been thought out better. Quite hideous.
Shardul's litigation office in Lentin Chambers, Fort?
That's exactly where Cyril's litigation office also is, presently.
"The firm has launched its new brand identity, inspired by Emperor Justinian I, who codified Roman law, the foundation of modern law. The new logo resonates with the firm’s values which include ethical, quality, collaboration, diversity, constancy and faith, trusted advisory, energy and innovation."
[img]http://snag.gy/QFVh3.jpg[/img]
[img]http://snag.gy/jccGu.jpg[/img]
from https://www.scribd.com/doc/264924274/Our-Brand-Story-Shardul-Amarchand-Mangaldas-Co
We won't be publishing a separate story on it, if everyone's ok with that?
Love
Love,
K
We actually don't give ***k about your values or to this so called high profile split. However we will value if you will give us a firm which actually values the talent, personal life and above all the value of Being Human (I am not a fan of Salman Bhai. One of the point on which both the new firms should compete with each other shall be to become the Best law firm to work for.
Ahahahaha. Should've picked a better ad agency.
*mildly hungry now*
[img]http://ichef.bbci.co.uk/news/660/media/images/82866000/jpg/_82866641_mers_coronavirus_particle,_tem-spl.jpg[/img]
via http://www.bbc.com/news/health-32655030
Also, amsshardul.com can hardly be called a website more a webpage.
Will be hard for them to match up websites and webresources like those of NDA.