Flipkart has invested $4 million (about Rs 29 crore) in customer engagement and rewards platform EasyRewardz, as the Walmart-owned e-tailer makes a strong push into the offline-to-online segment, while also staving off potential rivals such as Reliance Industries. As part of the investment, both entities will enter into a partnership to offer customer engagement solutions to merchant sellers transacting on Flipkart’s platforms. — The Economic Times

DSK Legal advised Flipkart Internet Private Limited led by a team of partner Harvinder Singh and associate partner Devika Chadha.

AZB & Partners acted for EasyRewardz Software Services Pvt Ltd.

Fortitude Law Associates acted for TransContinental Venture Fund.

2019-11-01

Deal value: USD 4 million

{incomplete}