Case of the week: Madhuri Dixit served notice for advertising Maggi noodles

Friday, 29 May 2015 By IANS Bar, Bench & Litigation

Bollywood actress Madhuri Dixit has been served a notice by Food and Drug Administration (FDA) for endorsing Maggi noodles, an official said on Friday.

The film actress is seen endorsing the two-minute noodle as a healthy food for children in a television commercial.

The FDA in Uttar Pradesh had sought recall of a March 2014 batch Maggi packets after tests revealed dangerous-level of zinc and breach of the allowed limits of monosodium glutamate in it.

The actress has been asked to give in writing her promotion of the brand and its nutrients within a fortnight, failing which a case would be filed against her.

Food Security official Mahimanand Joshi informed that in case the actress failed to furnish the information sought by the department, action would be initiated against her as per law.

case of the weekMadhuri DixitFood and Drug Administration (FDA)

Comments

Dr. Kappagomtula C L 30 May 2015, 02:46
+2 -2
It should be an eye opener for the greedy film personalities to make quick buck out of their advertisement for all sundry products. May be it is time that the product manufacturers inform all the good and bad things of their products to the show biz personalities before they seek their endorsements in ad campaigns.
green lantern 31 May 2015, 06:49
+0 -1
agree tho hope nesyle as Maggi owner got the notice too..to what extent is a celeb (vouching for himself herself)not advert models acting as generic family) responsible ifthe ad is a misrep and what can the celeb do to minimuize the risk?good area for a moot. maybe amitabh can sponsor this moot.
Scooter- 1 Jun 2015, 07:03
+0 -0
Madhuri, if you are reading this- I will represent you for free. You and Maggi. Have fond memories of both.
Bullet 1 Jun 2015, 08:09
+0 -2
We can share one minutes each jointly and severally
Scooter- 2 Jun 2015, 04:49
+3 -0
i take longer dude.
Skateboard 3 Jun 2015, 09:22
+0 -0
Best comeback ever!
The Shield 1 Jun 2015, 11:35
+0 -1
The Shield says ... "Celebrities should not be held responsible for products they endorse, if said product has defect." The Shield points to the Latin maxim "Caveat Emptor"

The Shield also quotes Pooja Bedi... "When I endorsed KS Condoms, would you come sue me if the condom developed a flaw and could not perform its function?"

The Shield is waiting and watching...
Please Staahhp 2 Jun 2015, 05:23
+2 -0
Does 'The Shield' realize that talking in third person makes people around 'The Shield' wince?
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