Sahara, which is on a money-collecting drive from employees to gather Rs 5,000 crore to pay for its boss’ bail, has sent a defamation notice to milk maker Amul’s owner, the Gujarat Co-operative Milk Marketing Federation.

The famous Amul girl marketing campaign regularly makes fun of current affairs topics, and in this case captioned an Amul girl comic strip with “besahara parivar” and “hard to share” - a pun on Sahara’s old slogan “Sahara parivar” - the Sahara family - and the Hindi word besahara, meaning lacking in (family) assistance. [Times of India] [Amul comic ad image]